Fractional chief of staff · Strategy & operations
I own the gap between strategy and execution, and build the systems that close it as you grow.
For founder-led brands that have outgrown “we'll figure it out." I find what's actually worth executing, build the operation to run it, and hand your team a plan they can act on Monday morning.
The real problem
The plan is on the slide.
The week doesn’t match it.
You set the priorities. Then Monday happens. Requests land in DMs, three launches share one designer, and nobody’s sure which project actually moves revenue.
That isn’t a people problem, and it isn’t a you problem. It’s what happens when a company grows faster than the operation underneath it.
Most founders read it as a strategy issue and head back to the whiteboard. Usually the strategy holds up. What’s missing is the structure to run it, and someone to decide what’s worth running at all.
Sound familiar?
Everything is a priority, so nothing ships on time.
Nobody knows what anyone else is working on.
Requests come in from everywhere, with no intake and no owner.
You’re still the one holding it all together.
The team is busy all week, and you can’t point to what it moved.
Services
Three ways to work together.
01 · One issue
60 min
60-min working session
One specific issue, worked live
Session notes to your inbox
1:1 Office Hours
$300
02 · Diagnose
90 min + written plan
90-min working session
Written gap analysis
Prioritized fix plan
The Operator Audit
$2,000
Audits are booked after our calL
03 · BUILD & HAND OFF
90 DAYS
Fractional Chief of Staff
Systems, rituals + playbooks
Team training + handoff
Fractional Embedded
by invitation
Offered to Office Hours + Audit Clients
Run of Show is led by Caitlyn Margulis, a fractional Chief of Staff who got her start in the music industry.
About
Over 15 years, she’s built the operations behind fast-moving teams at Manukora, Medterra and Supergut.
At Manukora, a global wellness brand, she was Marketing Chief of Staff and the operating partner to the Head of Brand, Head of Growth and CMO. She owned the marketing team’s quarterly OKR process and operating cadence. She built the go-to-market playbook and launch tiering behind every DTC, Amazon and retail launch, and kept creative, growth, retention, CX, product and global markets moving as one team.
As Head of Project Management at Medterra, she worked directly with the CEO and reported to the President of the CBD brand, running cross-functional operations across marketing, creative and ops. The marketing workflow she designed became the company standard and helped drive a 52% year-over-year jump in Black Friday sales.
It started with nine years in music, running operations for a 25-artist label roster, managing bands, tour managing and producing live events. Today she brings all of it to founder-led brands as their fractional Chief of Staff.